A brand new campaign for ASICS sportswear. This campaign named ‘your own religion’ and will give Asics an extra and thorough brand meaning. With the statement: Sport is the new religion. Sport and religion have a lot of similarities. People nowadays are searching for grip, fate, solidarity and strength. This you can find in sport as well as in religion. Sport contributes to the heart, mind body and soul. These four aspects are important in finding the perfect balance. This campaign will express itself in a campaign video, posters, ASICS sport bible and a photoshoot. This photoshoot has a pure and clean feeling. The human body is an important element in this series of photos.
Styling and concept: Kim Lemaire
Photography: Nosh Ipenburg